According to numbers, outdoor advertising is going strong. The global market of Out-of-Home advertising is expected to reach $50 billion by 2020. Do you know what is the main contributor to this growth? Maybe you would have not guessed, but it’s digital signage.
It is a clear sign (excuse the pun) that companies are looking for a solution that is more flexible, easier to integrate into interactive platforms and is more appealing to a tech-savvy public.
But switching all displays to digital screens will not likely happen overnight, and it also comes with significant costs. Not to mention the fact that most companies cannot afford the investment in one-off, custom digital display campaigns. Below we share the secret to a more feasible alternative: image recognition.