Catchoom Blog
Nov 25, 2016

Which new mobile experiences shoppers want to see in stores?

As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.

In the US, mobile phones already influence 28% of in-store sales  and  83% of customers using their phone while shopping. Therefore, retailers should be paying attention to what these devices can add to the shopping experience they offer.
Oct 26, 2016

How to Get Your Brand Discovered: the Secret Success of 'Product Scanner Apps'

Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.

Oct 11, 2016

Augmented Reality Apps Improve Visitor Experience for Museum Owners and Exhibitions

Museums today face a challenge in keeping a steady stream of visitors coming in. As technologies become embedded in everyday life, seeing a static sculpture, a fossil, or the ruins of a centennial building, do not seem interesting enough anymore — especially to younger audiences who have grown up in a digital world.

Sep 6, 2016

How to ‘Pokémon Go’ Your Business with Your Own Augmented Reality & Image Recognition App

Pokémon Go came into the lives of mobile users and "caught them all". Half the businesses in the world started looking at creative ways of how to jump on this opportunity, such as attracting more visitors to travel destinations or leveling up sales at restaurants with Pokémon Go.

Yet the other half of business owners were left puzzled. Frankly, many of them had to google "What is Augmented Reality?".

So when Richard, our Chief Commercial Officer, was invited to give a speech at the Augmented Business Week to inspire companies in the Food & Beverages and Tourism & Destinations industries, he knew how to offer the attendees something valuable. Show them what Augmented Reality (abbreviated as AR) and Image Recognition solutions can do for their own business, rapidly and effectively generating greater awareness, traffic and revenue.

Aug 25, 2016

New Whitepaper: Justify Investment in Image Recognition Services (with Free ROI Calculator)

Do you work in the Healthcare industry or other industries stocking large volumes of SKUs? Are you responsible for an internal process that involves manual intervention that's ripe for automation? Do you use barcode systems or QR codes for stock ordering? 

If you answered yes to any of the above, our new whitepaper "3 Keys to Justifying Investment in Image Recognition Services" is for you.

Aug 2, 2016

"Digital Out-Of-Home": The Secret to Multiplying Your ROI from Display Screens (Spoiler: It's Not the Hardware)

According to numbers, outdoor advertising is going strong. The global market of Out-of-Home advertising is expected to reach $50 billion by 2020. Do you know what is the main contributor to this growth? Maybe you would have not guessed, but it’s digital signage.

It is a clear sign (excuse the pun) that companies are looking for a solution that is more flexible, easier to integrate into interactive platforms and is more appealing to a tech-savvy public.

But switching all displays to digital screens will not likely happen overnight, and it also comes with significant costs. Not to mention the fact that most companies cannot afford the investment in one-off, custom digital display campaigns. Below we share the secret to a more feasible alternative: image recognition.

Jul 14, 2016

Why Should Product Marketing Professionals Care About Image Recognition Technology?

Among the latest technologies being tested by industries to transform their business processes, image recognition is forecasted to make a huge impact, especially in advertising and marketing.

As image recognition becomes more and more conventional, how can it help marketers? Read on to find out.

Jun 16, 2016

Image Recognition May Power 1 Billion Interactions in Media and Retail by 2020

As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.

Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.

Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.

Jun 13, 2016

Catchoom CEO on Future of Image Recognition and Augmented Reality in AWE 2016 Video Interview

After being interviewed at AWE 2015, we returned to AWE TV’s black table for a hearty chat about the future of Catchoom and the augmented reality and image recognition industry in general.

Many thanks to Mark Piszczor ‒ who works at Occipital when he’s not performing voluntary news reporter duties for AWE media ‒ for giving us the opportunity to share our insights and some big announcements.

Check out the video interview or read the transcript to learn more about our new industrial 3D object recognition technology, our vision of getting beyond markers and depth sensors, our new visual similarity research project for Fashion and a very special 13th anniversary.  

May 5, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 2)

Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.  

How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.

Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.) 

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