It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.
Image recognition allows you to link offline content, like magazines or brochures, with digital content such as product information, augmented reality experiences, or promotional videos, all with just a snap.
When it comes to AR (augmented reality), keeping it simple pays off. Agencies often ask for AR when what they really need is image recognition (IR).
Thanks to CraftAR Cloud Image Recognition API, the app instantly recognizes beer labels, rewards players with points (Gloopies) and badges, and provides information about the recognized beer.
If you’re into AR you have probably heard by now about Blippar acquiring Layar. This is news for our industry and it means different things for everyone involved, for consumers, for professionals and for the future of the AR industry as a whole.
Second Screen Rises Above with Image Recognition for Seamless TV Interaction
Everywhere you look, the phrase is being touted as the revolution that’s changing the TV viewing experience. And we apt to believe them. With 1.75 Billion smartphones and 285 Million tablets it’s no wonder that users have to be using them at the same time.
We've been wondering. Digital, Physical. Physical, Digital. The bond between them, but specifically about the depth of physical products. What meaning do they have beyond their tangible states. A chair is just a chair, but with companies like IKEA, Condé Nast and AR-Code, a wealth of information is only an image scan away. Which means that a chair is in fact more than chair. It's a chair you can SEE in your living room before you buy it, it's a chair that takes up a space in your personal space and it's not even there yet.