Pokémon Go came into the lives of mobile users and "caught them all". Half the businesses in the world started looking at creative ways of how to jump on this opportunity, such as attracting more visitors to travel destinations or leveling up sales at restaurants with Pokémon Go.
Yet the other half of business owners were left puzzled. Frankly, many of them had to google "What is Augmented Reality?".
So when Richard, our Chief Commercial Officer, was invited to give a speech at the Augmented Business Week to inspire companies in the Food & Beverages and Tourism & Destinations industries, he knew how to offer the attendees something valuable. Show them what Augmented Reality (abbreviated as AR) and Image Recognition solutions can do for their own business, rapidly and effectively generating greater awareness, traffic and revenue.