Product scanner apps have played a major role in m-commerce during the last few years. They allow users to engage and interact with products, catalogs, print ads or in-store signage seamlessly, providing them with valuable content and experiences in milliseconds, with no need for QR codes or special print markers.
Our team —and 100,000 fellow visitors— are slowly returning to reality after a crazy week spent at the world's largest mobile-themed "amusement park" that is Mobile World Congress. And even if MWC still resembles a tech Disneyland, this year, it was not only about taking the latest Virtual Reality devices for a spin.
Besides entertaining the masses, companies started to focus on how to create useful, profitable use cases around emerging tech such as AI or Augmented Reality, to make people's lives better and drive business.
Millennials are one of the largest demographic segments of our planet. In the US alone, they account for almost 80 million citizens and they spend an average of $600 billion per year. They are the first truly digital generation and differ greatly from the average consumer.
They respond differently to marketing and mistrust traditional advertising. Companies must, therefore, address this change in values and shopping habits if they want to reach out to these young, digitally native consumers.
Brands and retailers find it increasingly hard to follow their potential customers through their decision-making journey, as it expands way beyond the stores and into people’s lives. Every moment the brand is contact with a consumer - every touchpoint - counts, and it might be critical to the purchase decision.
Technologies such as Augmented Reality and Image Recognition can enhance the customer experience and optimize the decision making journeys, by leveraging on emotional engagement and customer education.
This guide will show you how to implement this tech in each different step of the customer journey to create meaningful touchpoints that generate an emotional connection and reinforce the value of customer relationships with every interaction.
Augmented Reality (AR) has become a hot topic in marketing conversations. Advertising opportunities with AR are worth $1.09bn already. Brands are dreaming of hype and virality similar to apps like Pokemon GO.
If you are an agency or brand marketer, it is a great moment to look into Augmented Reality experiences. But how to create successful marketing campaigns with AR that stand out, engage users and drive revenue? Read our top tips with real examples.
With February around the corner, we decided to take a look at how Augmented Reality can spice up this long-established holiday that is Valentine's Day.
From sending virtual love messages to having a virtual person bring you virtual flowers, Augmented Reality tech can be leveraged in many ways to create engaging campaigns for this celebration, whether you have someone to share it with or not.
Here’s a list of our most beloved AR Valentine’s campaigns, in chronological order.
Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.
Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.
Mobile is already influencing almost 1/3 of all in-stores sales made.
- 82% of shoppers say they consult their phones on products they are about to purchase in a store.
Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.
Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.
Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.
Year 2016 got quite a bad rap in media. But no matter how turbulent the year seemed when it comes to political matters or global conflicts, it definitely was an ecstatic year for Augmented Reality (AR).
What’s gonna happen in 2017? Will AR continue to grow into a mainstream technology? Or, what technological advancements would be crucial for the breakthrough? What use cases can we expect to see more of?
Instead of gazing into a crystal ball, we asked agencies around the globe to share their predictions and wishes for the new year.