Catchoom Blog
Jul 14, 2016

Why Should Product Marketing Professionals Care About Image Recognition Technology?

Among the latest technologies being tested by industries to transform their business processes, image recognition is forecasted to make a huge impact, especially in advertising and marketing.

As image recognition becomes more and more conventional, how can it help marketers? Read on to find out.

Jun 16, 2016

Image Recognition May Power 1 Billion Interactions in Media and Retail by 2020

As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.

Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.

Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.

Jun 13, 2016

Catchoom CEO on Future of Image Recognition and Augmented Reality in AWE 2016 Video Interview

After being interviewed at AWE 2015, we returned to AWE TV’s black table for a hearty chat about the future of Catchoom and the augmented reality and image recognition industry in general.

Many thanks to Mark Piszczor ‒ who works at Occipital when he’s not performing voluntary news reporter duties for AWE media ‒ for giving us the opportunity to share our insights and some big announcements.

Check out the video interview or read the transcript to learn more about our new industrial 3D object recognition technology, our vision of getting beyond markers and depth sensors, our new visual similarity research project for Fashion and a very special 13th anniversary.  

May 5, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 2)

Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.  

How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.

Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.) 

May 3, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 1)

There's been quite a lot of buzz around Beauty brands experimenting with in-store Augmented Reality experiences these weeks. But there's another related technology that gets way less attention in the media, even if it's just as exciting. It is called Image Recognition and if you are a brand or retailer, you'd better get to know it.

What are these technologies good for? As a Cosmetics brand or retailer, what kind of experiences can you create with them? How can you use it in your apps and projects? These are some of the questions we will answer in our quick guide. (Vol. 1 of the two-piece series.) 

Apr 19, 2016

How to Use Image Recognition for Hot ‘Scan-to-Shop’ Experiences

There's so much buzz around Augmented Reality experiences these days that one often forgets to talk about the amazing related technologies such as Image Recognition. To illustrate that it is far from being a futuristic, geeky niche, the industry is already worth $11.7bn.

We will show you how you can use this exciting tech to turn an unexpected asset into your marketing superweapon: your product packaging.

Feb 29, 2016

Mobile World Congress Review: Why Augmented Reality Outplays VR Craze

It's hard to believe that it's been almost a year since we last wrote up our thoughts on Mobile World Congress. In the 2015 edition, IoT and wearables received quite a lot of attention. On the other hand, enthusiasm for VR/AR glasses seemed somewhat modest. This year, the sleeping giant woke up.

Jan 26, 2016

PhooDi Food Scanner App Transforms Shopping with Image Recognition

It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.

Jul 23, 2015

Cloud vs On-device Image Recognition: Which One Is for Me?

Image recognition allows you to link offline content, like magazines or brochures, with digital content such as product information, augmented reality experiences, or promotional videos, all with just a snap.

May 19, 2015

The 10 Commandments of Augmented Reality Campaigns

When it comes to AR (augmented reality), keeping it simple pays off. Agencies often ask for AR when what they really need is image recognition (IR).

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