Catchoom Blog
Jan 24, 2017

15 Cool Augmented Reality Advertising Campaigns

Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.

Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.

Jan 24, 2017

Augmented Reality in Retail: the Next Big Shift [Infographic]

Mobile is already influencing almost 1/3 of all in-stores sales made.

Why? Because these people want to make faster and smarter decisions when shopping. Augmented Reality and Image Recognition technology can be used in retailers' mobile apps to cater to these needs.

Jan 17, 2017

Our New Guide to Interactive Print Experiences with AR

Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.

Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.

Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.

Jan 3, 2017

12 Agencies Share Their Augmented Reality Predictions for 2017

Year 2016 got quite a bad rap in media. But no matter how turbulent the year seemed when it comes to political matters or global conflicts, it definitely was an ecstatic year for Augmented Reality (AR).

What’s gonna happen in 2017? Will AR continue to grow into a mainstream technology? Or, what technological advancements would be crucial for the breakthrough? What use cases can we expect to see more of?

Instead of gazing into a crystal ball, we asked agencies around the globe to share their predictions and wishes for the new year.

Dec 22, 2016

New Whitepaper: Start a Successful Agency Service with Augmented Reality

Do you operate as an agency, developing marketing campaigns, digital assets or mobile apps for your clients? Do you sometimes worry about depending too much on one-off projects, or wonder how to win and keep more clients?

If that’s the case, our whitepaper,  ‘How to Start a Successful Agency Service with Augmented Reality’’ is for you!

This guide will provide you with the best tips on how to make more profit and scale across clients, showing you top examples and practices that other companies have implemented to create successful services.

Dec 13, 2016

The Best Augmented Reality Christmas Gifts for the Entire Family

2016 has been a great year for Augmented Reality, epitomized by the debut of Pokémon Go, and the industry is expected to keep on growing and disrupting the consumer market in the upcoming year. There are many things you can do with this innovative technology. As a matter of fact, it’s expected to be a major game changer in the advertising and marketing sectors.

No one wants to miss out on the AR phenomenon. Therefore, as we enter the holiday season, we have compiled a list of the coolest Augmented Reality gifts you can get for your loved ones this Christmas.

Dec 7, 2016

Why Is Image Recognition Better Than QR Codes?

Despite their obtrusive character  and limited functionality, Quick Response codes have been overused in marketing over the last decade. But now they are becoming a thing of the past, thanks to the dawn of technologies like Image Recognition and Optical Character Recognition, which offer better user experience in Retail and Advertising.

Nov 25, 2016

Which New Mobile Experiences Shoppers Want to See in Stores?

As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.

In the US, mobile phones already influence 28% of in-store sales  and  83% of customers using their phone while shopping. Therefore, retailers should be paying attention to what these devices can add to the shopping experience they offer.
Oct 26, 2016

How to Get Your Brand Discovered: the Secret Success of 'Product Scanner Apps'

Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.

Oct 11, 2016

Augmented Reality Apps Improve Visitor Experience for Museum Owners and Exhibitions

Museums today face a challenge in keeping a steady stream of visitors coming in. As technologies become embedded in everyday life, seeing a static sculpture, a fossil, or the ruins of a centennial building, do not seem interesting enough anymore — especially to younger audiences who have grown up in a digital world.

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