Catchoom Blog
May 5, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 2)

Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.  

How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.

Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.) 

May 3, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 1)

There's been quite a lot of buzz around Beauty brands experimenting with in-store Augmented Reality experiences these weeks. But there's another related technology that gets way less attention in the media, even if it's just as exciting. It is called Image Recognition and if you are a brand or retailer, you'd better get to know it.

What are these technologies good for? As a Cosmetics brand or retailer, what kind of experiences can you create with them? How can you use it in your apps and projects? These are some of the questions we will answer in our quick guide. (Vol. 1 of the two-piece series.) 

Apr 19, 2016

How to Use Image Recognition for Hot ‘Scan-to-Shop’ Experiences

There's so much buzz around Augmented Reality experiences these days that one often forgets to talk about the amazing related technologies such as Image Recognition. To illustrate that it is far from being a futuristic, geeky niche, the industry is already worth $11.7bn.

We will show you how you can use this exciting tech to turn an unexpected asset into your marketing superweapon: your product packaging.

Feb 29, 2016

Mobile World Congress Review: Why Augmented Reality Outplays VR Craze

It's hard to believe that it's been almost a year since we last wrote up our thoughts on Mobile World Congress. In the 2015 edition, IoT and wearables received quite a lot of attention. On the other hand, enthusiasm for VR/AR glasses seemed somewhat modest. This year, the sleeping giant woke up.

Jan 26, 2016

PhooDi Food Scanner App Transforms Shopping with Image Recognition

It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.

Jul 23, 2015

Cloud vs On-device Image Recognition: Which One Is for Me?

Image recognition allows you to link offline content, like magazines or brochures, with digital content such as product information, augmented reality experiences, or promotional videos, all with just a snap.

May 19, 2015

The 10 Commandments of Augmented Reality Campaigns

When it comes to AR (augmented reality), keeping it simple pays off. Agencies often ask for AR when what they really need is image recognition (IR).

Mar 10, 2015

Mobile World Congress 2015: Top Digital Customer Experience Trends

BARCELONA - The Mobile World Congress in Barcelona now attracts over 93,000 visitors and owing to the sheer size of the show it becomes a real challenge to see even half of what is offered.

Dec 19, 2014

Thirsty for Image Recognition? Scan a Beer, Get a Gloop!

Undergrad students from BarcelonaTech University use Catchoom’s Image Recognition to create Gloop! - a social app for beer lovers that allows discovering new beer brands while playing.

Thanks to CraftAR Cloud Image Recognition API, the app instantly recognizes beer labels, rewards players with points (Gloopies) and badges, and provides information about the recognized beer.

Jun 20, 2014

One AR Browser to Rule Them All…or Not - Thoughts from our CEO

If you’re into AR you have probably heard by now about Blippar acquiring Layar. This is news for our industry and it means different things for everyone involved, for consumers, for professionals and for the future of the AR industry as a whole.

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