Catchoom Blog
Dec 22, 2016

New Whitepaper: Start a Successful Agency Service with Augmented Reality

Posted by Inés Escribano

Topics: Augmented Reality Agency, Marketing, Image Recognition, Digital Agency, advertising

Do you operate as an agency, developing marketing campaigns, digital assets or mobile apps for your clients? Do you sometimes worry about depending too much on one-off projects, or wonder how to win and keep more clients?

If that’s the case, our whitepaper,  ‘How to Start a Successful Agency Service with Augmented Reality’’ is for you!

This guide will provide you with the best tips on how to make more profit and scale across clients, showing you top examples and practices that other companies have implemented to create successful services.

Get started with AR and Image Recognition

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If you have considered integrating Image Recognition and Augmented Reality practices for your agency, this is the right time to do it.

These solutions can open the door to a myriad of ways for your customers to interact with everyday objects such as product packaging, catalogs or outdoor ads, blurring the line between physical and digital.

Why is this the right time to introduce such capabilities? The market need and growth potential of these technologies is currently huge ‒ Augmented Reality is expected to hit $120 billion by 2020.  Moreover, our 450M+ interactions prove that this is now a reliable and mature technology which has been tested in real apps, downloaded by thousands of customers.

Set up your own Agency Service

Digital agencies usually work on one-off campaigns or mobile projects and account managers are constantly chasing new opportunities. Paired up with the volatile demand of the unstable and dynamic industry, this is leads to an endless cycle that leaves agencies with two options:

  • Find a way to secure clients with long-term benefits.
  • Create a specialized, scalable service that allows to keep on adding new clients with a low cost per project ratio and scale horizontally.

We describe as an Agency Service a product that enables agency project managers and/or their clients to create their own content within the same framework or on the agency’s platform. Thinking more as a ‘service provider’ rather than a creative shop may be the best way to stay successful in the changing ecosystem of agencies.

This guide we will show you how to set up an Agency Service to deploy Image Recognition and Augmented Reality mobile experiences across client projects, using our white-label solutions. You can finally move away from one-off development jobs only.

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Read the full whitepaper to learn:

  • How to get started with AR and Image Recognition as part of your digital offerings.
  • How to move from one-off projects to recurring income with an Agency Service model.
  • How other companies have created successful services: find inspiration for your own agency model.

Download the Whitepaper now for free.

Image credits: Catchoom, Pexels

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