Catchoom Blog
Feb 3, 2017

8 Tips to Make Your Augmented Reality Marketing Campaigns Succeed

Augmented Reality (AR) has become a hot topic in marketing conversations. Advertising opportunities with AR are worth $1.09bn already. Brands are dreaming of hype and virality similar to apps like Pokemon GO. 

If you are an agency or brand marketer, it is a great moment to look into Augmented Reality experiences. But how to create successful marketing campaigns with AR that stand out, engage users and drive revenue? Read our top tips with real examples.

Jan 27, 2017

Valentine's Day Campaigns with Augmented Reality and Lots of Love

With February around the corner, we decided to take a look at how Augmented Reality can spice up this long-established holiday that is Valentine's Day.

From sending virtual love messages to having a virtual person bring you virtual flowers, Augmented Reality tech can be leveraged in many ways to create engaging campaigns for this celebration, whether you have someone to share it with or not.

Here’s a list of our most beloved AR Valentine’s campaigns, in chronological order.

Jan 24, 2017

15 Cool Augmented Reality Advertising Campaigns

Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.

Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.

Jan 17, 2017

Our New Guide to Interactive Print Experiences with AR

Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.

Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.

Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.

Dec 22, 2016

New Whitepaper: Start a Successful Agency Service with Augmented Reality

Do you operate as an agency, developing marketing campaigns, digital assets or mobile apps for your clients? Do you sometimes worry about depending too much on one-off projects, or wonder how to win and keep more clients?

If that’s the case, our whitepaper,  ‘How to Start a Successful Agency Service with Augmented Reality’’ is for you!

This guide will provide you with the best tips on how to make more profit and scale across clients, showing you top examples and practices that other companies have implemented to create successful services.

Aug 2, 2016

"Digital Out-Of-Home": The Secret to Multiplying Your ROI from Display Screens (Spoiler: It's Not the Hardware)

According to numbers, outdoor advertising is going strong. The global market of Out-of-Home advertising is expected to reach $50 billion by 2020. Do you know what is the main contributor to this growth? Maybe you would have not guessed, but it’s digital signage.

It is a clear sign (excuse the pun) that companies are looking for a solution that is more flexible, easier to integrate into interactive platforms and is more appealing to a tech-savvy public.

But switching all displays to digital screens will not likely happen overnight, and it also comes with significant costs. Not to mention the fact that most companies cannot afford the investment in one-off, custom digital display campaigns. Below we share the secret to a more feasible alternative: image recognition.

Jun 16, 2016

Image Recognition May Power 1 Billion Interactions in Media and Retail by 2020

As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.

Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.

Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.

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