Catchoom Blog
Feb 3, 2017

8 Tips to Make Your Augmented Reality Marketing Campaigns Succeed

Augmented Reality (AR) has become a hot topic in marketing conversations. Advertising opportunities with AR are worth $1.09bn already. Brands are dreaming of hype and virality similar to apps like Pokemon GO. 

If you are an agency or brand marketer, it is a great moment to look into Augmented Reality experiences. But how to create successful marketing campaigns with AR that stand out, engage users and drive revenue? Read our top tips with real examples.

Jan 27, 2017

Valentine's Day Campaigns with Augmented Reality and Lots of Love

With February around the corner, we decided to take a look at how Augmented Reality can spice up this long-established holiday that is Valentine's Day.

From sending virtual love messages to having a virtual person bring you virtual flowers, Augmented Reality tech can be leveraged in many ways to create engaging campaigns for this celebration, whether you have someone to share it with or not.

Here’s a list of our most beloved AR Valentine’s campaigns, in chronological order.

Jan 24, 2017

Augmented Reality in Retail: the Next Big Shift [Infographic]

Mobile is already influencing almost 1/3 of all in-stores sales made.

Why? Because these people want to make faster and smarter decisions when shopping. Augmented Reality and Image Recognition technology can be used in retailers' mobile apps to cater to these needs.

Jan 17, 2017

Our New Guide to Interactive Print Experiences with AR

Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.

Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.

Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.

Jan 3, 2017

12 Agencies Share Their Augmented Reality Predictions for 2017

Year 2016 got quite a bad rap in media. But no matter how turbulent the year seemed when it comes to political matters or global conflicts, it definitely was an ecstatic year for Augmented Reality (AR).

What’s gonna happen in 2017? Will AR continue to grow into a mainstream technology? Or, what technological advancements would be crucial for the breakthrough? What use cases can we expect to see more of?

Instead of gazing into a crystal ball, we asked agencies around the globe to share their predictions and wishes for the new year.

Sep 6, 2016

How to ‘Pokémon Go’ Your Business with Your Own Augmented Reality & Image Recognition App

Pokémon Go came into the lives of mobile users and "caught them all". Half the businesses in the world started looking at creative ways of how to jump on this opportunity, such as attracting more visitors to travel destinations or leveling up sales at restaurants with Pokémon Go.

Yet the other half of business owners were left puzzled. Frankly, many of them had to google "What is Augmented Reality?".

So when Richard, our Chief Commercial Officer, was invited to give a speech at the Augmented Business Week to inspire companies in the Food & Beverages and Tourism & Destinations industries, he knew how to offer the attendees something valuable. Show them what Augmented Reality (abbreviated as AR) and Image Recognition solutions can do for their own business, rapidly and effectively generating greater awareness, traffic and revenue.

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