Catchoom Blog
Aug 21, 2013

The Secret of the IKEA Augmented Reality App Revealed

You might have already heard about IKEA’s 2014 Augmented Reality catalogue and app for iOS and Android. Consumers can place the catalogue on the floor of a room in their home, point at it with their smartphone or tablet and see what a selected sofa, rug or another item would look like in that particular spot inside the room if purchased. A great try-before-you-buy solution which turns every user into part smart shopper, part interior stylist.

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