Catchoom Blog
Jun 27, 2017

How Augmented Reality Drives Better Retail Experiences - Advice and Examples

For yet another year, Catchoom was among the industry leaders invited to take the stage at Augmented World Expo in the heart of Silicon Valley, to share some of the hottest tech trends that will shape how people shop, play and interact over the next few years.  

One of most important areas where technology like Augmented Reality (AR) or Artificial Intelligence (AI) can create the most business value is the Retail & eCommerce sector.

Jun 22, 2017

11 Retail Experts Reveal Which Tech Will Drive Shopping Experiences

In the past few years, retail has been heavily disrupted by the integration of information technologies. Yet, a report by the World Economic Forum and Accenture predicts that the retail landscape is going to change more in the next 10 years than it has done in the past 40 years.

Consumer needs are evolving, with a growing demand for meaningful experiences and easily accessible, transparent information about price and quality anywhere, anytime.

Retail experiences are going through a revival as both brick-and-mortar stores and eCommerce sites adopt advanced tech that is responding to these needs and transform the customer journey.

May 18, 2017

A Guide to Visual Shopping Solutions for Retailers

As customers become technologically savvy and start expecting more from brands and retailers, these need to step up in order to meet their needs. This involves embracing shifting consumer trends and keeping up with the latest tech. Whether in-store, online or omnichannel, visual shopping can help retailers make shopping experiences smooth, personal and engaging.

Our new whitepaper ‘Visual Shopping Solutions for Retailers’ goes through the main challenges the retail industry is facing in 2017, providing solutions that employ Image Recognition, Augmented Reality and Fashion-specific Artificial Intelligence.

Apr 7, 2017

How to Fight Webrooming in Retail: From Augmented Reality to Artificial Intelligence

In a previous post, we talked about how to combat “showrooming” ‒ a consumer trend that 46% of shoppers engage in and means  researching products in-store and buying them online. “Webrooming”, however, has become much more common  over the past few years, with 69% of shoppers taking part in it. Also known as ‘reverse showrooming’, it refers to the process of starting to browse  products online, but eventually completing the purchase in-store.

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