Catchoom Blog
Dec 17, 2013

Augmented Reality in Marketing: Digital Side of Physical Products

We've been wondering. Digital, Physical. Physical, Digital. The bond between them, but specifically about the depth of physical products. What meaning do they have beyond their tangible states. A chair is just a chair, but with companies like IKEA, Condé Nast and AR-Code, a wealth of information is only an image scan away. Which means that a chair is in fact more than chair. It's a chair you can SEE in your living room before you buy it, it's a chair that takes up a space in your personal space and it's not even there yet.

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