Layar is an industry-leading company at the forefront of the rapidly emerging medium of augmented reality (AR). AR is a way of viewing digital information which has been superimposed – or augmented – onto a live view of the physical, real-world environment around us. It allows us to connect digital information to the physical world. It is fast, reliable and scalable.
Using Catchoom technology, Layar is creating a new medium for advertisers, publishers and e-commerce to increase their customer base, boost revenues and build brand awareness using AR.