Catchoom Blog
Jun 13, 2016

Catchoom CEO on Future of Image Recognition and Augmented Reality in AWE 2016 Video Interview

After being interviewed at AWE 2015, we returned to AWE TV’s black table for a hearty chat about the future of Catchoom and the augmented reality and image recognition industry in general.

Many thanks to Mark Piszczor ‒ who works at Occipital when he’s not performing voluntary news reporter duties for AWE media ‒ for giving us the opportunity to share our insights and some big announcements.

Check out the video interview or read the transcript to learn more about our new industrial 3D object recognition technology, our vision of getting beyond markers and depth sensors, our new visual similarity research project for Fashion and a very special 13th anniversary.  

Apr 19, 2016

How to Use Image Recognition for Hot ‘Scan-to-Shop’ Experiences

There's so much buzz around Augmented Reality experiences these days that one often forgets to talk about the amazing related technologies such as Image Recognition. To illustrate that it is far from being a futuristic, geeky niche, the industry is already worth $11.7bn.

We will show you how you can use this exciting tech to turn an unexpected asset into your marketing superweapon: your product packaging.

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