We've been wondering. Digital, Physical. Physical, Digital. The bond between them, but specifically about the depth of physical products. What meaning do they have beyond their tangible states. A chair is just a chair, but with companies like IKEA, Condé Nast and AR-Code, a wealth of information is only an image scan away. Which means that a chair is in fact more than chair. It's a chair you can SEE in your living room before you buy it, it's a chair that takes up a space in your personal space and it's not even there yet.
You might have already heard about IKEA’s 2014 Augmented Reality catalogue and app for iOS and Android. Consumers can place the catalogue on the floor of a room in their home, point at it with their smartphone or tablet and see what a selected sofa, rug or another item would look like in that particular spot inside the room if purchased. A great try-before-you-buy solution which turns every user into part smart shopper, part interior stylist.