Catchoom Blog
Jan 17, 2017

Our New Guide to Interactive Print Experiences with AR

Whether talking about projects in marketing, education, publishing, or in the leisure industry, it is clear that print collaterals need to be reinvented, as digital alternatives have become a threat in the new media landscape.

Ebooks, online newspapers, video games and new technological advancements are replacing traditional physical books, magazines and board games. But digital is not print's enemy. In fact, we believe that combining print with digital platforms is the future.

Our new whitepaper, “A Guide to Interactive Print Experiences” will show you some great examples of how companies and agencies can connect physical paper touchpoints to interactive digital experiences.

Dec 22, 2016

New Whitepaper: Start a Successful Agency Service with Augmented Reality

Do you operate as an agency, developing marketing campaigns, digital assets or mobile apps for your clients? Do you sometimes worry about depending too much on one-off projects, or wonder how to win and keep more clients?

If that’s the case, our whitepaper,  ‘How to Start a Successful Agency Service with Augmented Reality’’ is for you!

This guide will provide you with the best tips on how to make more profit and scale across clients, showing you top examples and practices that other companies have implemented to create successful services.

Dec 7, 2016

Why Is Image Recognition Better Than QR Codes?

Despite their obtrusive character  and limited functionality, Quick Response codes have been overused in marketing over the last decade. But now they are becoming a thing of the past, thanks to the dawn of technologies like Image Recognition and Optical Character Recognition, which offer better user experience in Retail and Advertising.

Oct 26, 2016

How to Get Your Brand Discovered: the Secret Success of 'Product Scanner Apps'

Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.

Oct 11, 2016

Augmented Reality Apps Improve Visitor Experience for Museum Owners and Exhibitions

Museums today face a challenge in keeping a steady stream of visitors coming in. As technologies become embedded in everyday life, seeing a static sculpture, a fossil, or the ruins of a centennial building, do not seem interesting enough anymore — especially to younger audiences who have grown up in a digital world.

Sep 6, 2016

How to ‘Pokémon Go’ Your Business with Your Own Augmented Reality & Image Recognition App

Pokémon Go came into the lives of mobile users and "caught them all". Half the businesses in the world started looking at creative ways of how to jump on this opportunity, such as attracting more visitors to travel destinations or leveling up sales at restaurants with Pokémon Go.

Yet the other half of business owners were left puzzled. Frankly, many of them had to google "What is Augmented Reality?".

So when Richard, our Chief Commercial Officer, was invited to give a speech at the Augmented Business Week to inspire companies in the Food & Beverages and Tourism & Destinations industries, he knew how to offer the attendees something valuable. Show them what Augmented Reality (abbreviated as AR) and Image Recognition solutions can do for their own business, rapidly and effectively generating greater awareness, traffic and revenue.

Aug 25, 2016

New Whitepaper: Justify Investment in Image Recognition Services (with Free ROI Calculator)

Do you work in the Healthcare industry or other industries stocking large volumes of SKUs? Are you responsible for an internal process that involves manual intervention that's ripe for automation? Do you use barcode systems or QR codes for stock ordering? 

If you answered yes to any of the above, our new whitepaper "3 Keys to Justifying Investment in Image Recognition Services" is for you.

Aug 2, 2016

"Digital Out-Of-Home": The Secret to Multiplying Your ROI from Display Screens (Spoiler: It's Not the Hardware)

According to numbers, outdoor advertising is going strong. The global market of Out-of-Home advertising is expected to reach $50 billion by 2020. Do you know what is the main contributor to this growth? Maybe you would have not guessed, but it’s digital signage.

It is a clear sign (excuse the pun) that companies are looking for a solution that is more flexible, easier to integrate into interactive platforms and is more appealing to a tech-savvy public.

But switching all displays to digital screens will not likely happen overnight, and it also comes with significant costs. Not to mention the fact that most companies cannot afford the investment in one-off, custom digital display campaigns. Below we share the secret to a more feasible alternative: image recognition.

Jul 14, 2016

Why Should Product Marketing Professionals Care About Image Recognition Technology?

Among the latest technologies being tested by industries to transform their business processes, image recognition is forecasted to make a huge impact, especially in advertising and marketing.

As image recognition becomes more and more conventional, how can it help marketers? Read on to find out.

Jun 16, 2016

Image Recognition May Power 1 Billion Interactions in Media and Retail by 2020

As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.

Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.

Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.

Get our Image Recognition & Augmented Reality news:

Topics

see all