Catchoom Blog
Jun 20, 2014

One AR Browser to Rule Them All…or Not - Thoughts from our CEO

If you’re into AR you have probably heard by now about Blippar acquiring Layar. This is news for our industry and it means different things for everyone involved, for consumers, for professionals and for the future of the AR industry as a whole.

Dec 17, 2013

Augmented Reality in Marketing: Digital Side of Physical Products

We've been wondering. Digital, Physical. Physical, Digital. The bond between them, but specifically about the depth of physical products. What meaning do they have beyond their tangible states. A chair is just a chair, but with companies like IKEA, Condé Nast and AR-Code, a wealth of information is only an image scan away. Which means that a chair is in fact more than chair. It's a chair you can SEE in your living room before you buy it, it's a chair that takes up a space in your personal space and it's not even there yet.

Oct 10, 2013

No More Sci-Fi - Augmented Reality is Here to Stay

There are two things I want you remember after you read this blog post: 1. AR is here and it has practical, everyday uses with sound technology. 2. The market is accepting using it faster than you think. 

Let's discover why it's true by taking Audi as an example.

Aug 21, 2013

The Secret of the IKEA Augmented Reality App Revealed

You might have already heard about IKEA’s 2014 Augmented Reality catalogue and app for iOS and Android. Consumers can place the catalogue on the floor of a room in their home, point at it with their smartphone or tablet and see what a selected sofa, rug or another item would look like in that particular spot inside the room if purchased. A great try-before-you-buy solution which turns every user into part smart shopper, part interior stylist.

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