Despite their obtrusive character and limited functionality, Quick Response codes have been overused in marketing over the last decade. But now they are becoming a thing of the past, thanks to the dawn of technologies like Image Recognition and Optical Character Recognition, which offer better user experience in Retail and Advertising.
It's hard to believe that it's been almost a year since we last wrote up our thoughts on Mobile World Congress. In the 2015 edition, IoT and wearables received quite a lot of attention. On the other hand, enthusiasm for VR/AR glasses seemed somewhat modest. This year, the sleeping giant woke up.
AR-Code is the free Augmented Reality (AR) mobile app that lets users capture and watch exciting digital content from all types of printed material or physical objects. Users can interact in real time and on-demand. AR-Code offers a free multimedia library of topics both on- and offline, anytime, anywhere. It's available for iOS and Android smartphones and tablets.