Product scanner apps have played a major role in m-commerce during the last few years. They allow users to engage and interact with products, catalogs, print ads or in-store signage seamlessly, providing them with valuable content and experiences in milliseconds, with no need for QR codes or special print markers.
With February around the corner, we decided to take a look at how Augmented Reality can spice up this long-established holiday that is Valentine's Day.
From sending virtual love messages to having a virtual person bring you virtual flowers, Augmented Reality tech can be leveraged in many ways to create engaging campaigns for this celebration, whether you have someone to share it with or not.
Here’s a list of our most beloved AR Valentine’s campaigns, in chronological order.
Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.
Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.
As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.In the US, mobile phones already influence 28% of in-store sales and 83% of customers using their phone while shopping. Therefore, retailers should be paying attention to what these devices can add to the shopping experience they offer.
Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.
Museums today face a challenge in keeping a steady stream of visitors coming in. As technologies become embedded in everyday life, seeing a static sculpture, a fossil, or the ruins of a centennial building, do not seem interesting enough anymore — especially to younger audiences who have grown up in a digital world.
It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.