Catchoom Blog
Feb 20, 2017

A Step-by-Step Guide to Augmented Reality for Retailers

Brands and retailers find it increasingly hard to follow their potential customers through their decision-making journey, as it expands way beyond the stores and into people’s lives. Every moment the brand is contact with a consumer - every touchpoint - counts, and it might be critical to the purchase decision.

Technologies such as Augmented Reality and Image Recognition can enhance the customer experience and optimize the decision making journeys, by leveraging on emotional engagement and customer education.

This guide will show you how to implement this tech in each different step of the customer journey to create meaningful touchpoints that generate an emotional connection and reinforce the value of customer relationships with every interaction.

Sep 6, 2016

How to ‘Pokémon Go’ Your Business with Your Own Augmented Reality & Image Recognition App

Pokémon Go came into the lives of mobile users and "caught them all". Half the businesses in the world started looking at creative ways of how to jump on this opportunity, such as attracting more visitors to travel destinations or leveling up sales at restaurants with Pokémon Go.

Yet the other half of business owners were left puzzled. Frankly, many of them had to google "What is Augmented Reality?".

So when Richard, our Chief Commercial Officer, was invited to give a speech at the Augmented Business Week to inspire companies in the Food & Beverages and Tourism & Destinations industries, he knew how to offer the attendees something valuable. Show them what Augmented Reality (abbreviated as AR) and Image Recognition solutions can do for their own business, rapidly and effectively generating greater awareness, traffic and revenue.

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