David Marimon is the CEO and founder of Catchoom, the award winning image recognition engine. David just realized that he has been working in the Augmented Reality industry for more than ten years. With the Augmented World Expo upon us and booming, we thought it would be a good time to see what his experience has been and where he sees the industry going.We picked his brain about industry challenges and upcoming trends. Read on to find out what has changed in ten years in this emerging market of AR:
Image Recognition software allows us to get instant digital content for objects that we see in the real world. Catchoom is a pioneer in this field – our technology is the first of its kind to recognise non-planar shapes; meaning curves and irregular shapes can be recognised too. We are changing the face of advertising, marketing, branding and publishing.