Catchoom Blog
Jan 24, 2017

15 Cool Augmented Reality Advertising Campaigns

Augmented Reality (AR) has seen a huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns.

Consumers are more and more open to augmenting their world with useful content, information and offers, while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.

Aug 2, 2016

"Digital Out-Of-Home": The Secret to Multiplying Your ROI from Display Screens (Spoiler: It's Not the Hardware)

According to numbers, outdoor advertising is going strong. The global market of Out-of-Home advertising is expected to reach $50 billion by 2020. Do you know what is the main contributor to this growth? Maybe you would have not guessed, but it’s digital signage.

It is a clear sign (excuse the pun) that companies are looking for a solution that is more flexible, easier to integrate into interactive platforms and is more appealing to a tech-savvy public.

But switching all displays to digital screens will not likely happen overnight, and it also comes with significant costs. Not to mention the fact that most companies cannot afford the investment in one-off, custom digital display campaigns. Below we share the secret to a more feasible alternative: image recognition.

Jun 16, 2016

Image Recognition May Power 1 Billion Interactions in Media and Retail by 2020

As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.

Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.

Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.

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