Catchoom Blog
Mar 16, 2017

12 Top Product Scanner Apps

Product scanner apps have played a major role in m-commerce during the last few years. They allow users to engage and interact with products, catalogs, print ads or in-store signage seamlessly, providing them with valuable content and experiences in milliseconds, with no need for QR codes or special print markers.

Jul 14, 2016

Why Should Product Marketing Professionals Care About Image Recognition Technology?

Among the latest technologies being tested by industries to transform their business processes, image recognition is forecasted to make a huge impact, especially in advertising and marketing.

As image recognition becomes more and more conventional, how can it help marketers? Read on to find out.

May 5, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 2)

Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.  

How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.

Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.) 

May 3, 2016

Augmented Reality for Beauty Product Retail and a New Tech You Must Know (Part 1)

There's been quite a lot of buzz around Beauty brands experimenting with in-store Augmented Reality experiences these weeks. But there's another related technology that gets way less attention in the media, even if it's just as exciting. It is called Image Recognition and if you are a brand or retailer, you'd better get to know it.

What are these technologies good for? As a Cosmetics brand or retailer, what kind of experiences can you create with them? How can you use it in your apps and projects? These are some of the questions we will answer in our quick guide. (Vol. 1 of the two-piece series.) 

Apr 19, 2016

How to Use Image Recognition for Hot ‘Scan-to-Shop’ Experiences

There's so much buzz around Augmented Reality experiences these days that one often forgets to talk about the amazing related technologies such as Image Recognition. To illustrate that it is far from being a futuristic, geeky niche, the industry is already worth $11.7bn.

We will show you how you can use this exciting tech to turn an unexpected asset into your marketing superweapon: your product packaging.

Get our Image Recognition & Augmented Reality news:

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