Catchoom Blog
Dec 17, 2013

Augmented Reality in Marketing: Digital Side of Physical Products

We've been wondering. Digital, Physical. Physical, Digital. The bond between them, but specifically about the depth of physical products. What meaning do they have beyond their tangible states. A chair is just a chair, but with companies like IKEA, Condé Nast and AR-Code, a wealth of information is only an image scan away. Which means that a chair is in fact more than chair. It's a chair you can SEE in your living room before you buy it, it's a chair that takes up a space in your personal space and it's not even there yet.

Oct 10, 2013

No More Sci-Fi - Augmented Reality is Here to Stay

There are two things I want you remember after you read this blog post: 1. AR is here and it has practical, everyday uses with sound technology. 2. The market is accepting using it faster than you think. 

Let's discover why it's true by taking Audi as an example.

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