As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.In the US, mobile phones already influence 28% of in-store sales and 83% of customers using their phone while shopping. Therefore, retailers should be paying attention to what these devices can add to the shopping experience they offer.
Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.
As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.
Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.
Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.
Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.
How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.
Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.)
There's been quite a lot of buzz around Beauty brands experimenting with in-store Augmented Reality experiences these weeks. But there's another related technology that gets way less attention in the media, even if it's just as exciting. It is called Image Recognition and if you are a brand or retailer, you'd better get to know it.
What are these technologies good for? As a Cosmetics brand or retailer, what kind of experiences can you create with them? How can you use it in your apps and projects? These are some of the questions we will answer in our quick guide. (Vol. 1 of the two-piece series.)
There's so much buzz around Augmented Reality experiences these days that one often forgets to talk about the amazing related technologies such as Image Recognition. To illustrate that it is far from being a futuristic, geeky niche, the industry is already worth $11.7bn.
We will show you how you can use this exciting tech to turn an unexpected asset into your marketing superweapon: your product packaging.
It’s safe to say that Image Recognition technology will radically change the way we shop. We can just point our digital devices at products like groceries to find information, match prices, earn rewards or purchase with one click. This is not a dream any more, but a technical reality, as the example of the new PhooDi app perfectly shows.
You might have already heard about IKEA’s 2014 Augmented Reality catalogue and app for iOS and Android. Consumers can place the catalogue on the floor of a room in their home, point at it with their smartphone or tablet and see what a selected sofa, rug or another item would look like in that particular spot inside the room if purchased. A great try-before-you-buy solution which turns every user into part smart shopper, part interior stylist.