Product scanner apps have played a major role in m-commerce during the last few years. They allow users to engage and interact with products, catalogs, print ads or in-store signage seamlessly, providing them with valuable content and experiences in milliseconds, with no need for QR codes or special print markers.
Our team —and 100,000 fellow visitors— are slowly returning to reality after a crazy week spent at the world's largest mobile-themed "amusement park" that is Mobile World Congress. And even if MWC still resembles a tech Disneyland, this year, it was not only about taking the latest Virtual Reality devices for a spin.
Besides entertaining the masses, companies started to focus on how to create useful, profitable use cases around emerging tech such as AI or Augmented Reality, to make people's lives better and drive business.
Millennials are one of the largest demographic segments of our planet. In the US alone, they account for almost 80 million citizens and they spend an average of $600 billion per year. They are the first truly digital generation and differ greatly from the average consumer.
They respond differently to marketing and mistrust traditional advertising. Companies must, therefore, address this change in values and shopping habits if they want to reach out to these young, digitally native consumers.
Brands and retailers find it increasingly hard to follow their potential customers through their decision-making journey, as it expands way beyond the stores and into people’s lives. Every moment the brand is contact with a consumer - every touchpoint - counts, and it might be critical to the purchase decision.
Technologies such as Augmented Reality and Image Recognition can enhance the customer experience and optimize the decision making journeys, by leveraging on emotional engagement and customer education.
This guide will show you how to implement this tech in each different step of the customer journey to create meaningful touchpoints that generate an emotional connection and reinforce the value of customer relationships with every interaction.
As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.In the US, mobile phones already influence 28% of in-store sales and 83% of customers using their phone while shopping. Therefore, retailers should be paying attention to what these devices can add to the shopping experience they offer.
Image Recognition technologies are transforming the retail sector and the way we find and purchase products. It has provided us with a more interactive view of the world, creating a "virtual showroom" around us, where everything in our sight becomes searchable and buyable. M-commerce has taken a big leap, thanks to apps that allow users to ‘Scan-to-Buy’. This is becoming a standard offering — let’s focus on how consumers can search products in new ways with this technology.
As part of the Festival Of Media Global 2016 in Rome, Catchoom was selected as one of the most exciting ‘providers to watch’ in the media and advertising tech space, with special attention to our image recognition and augmented reality toolbox for brands and agencies.
Daniel Grabiner, Director of M&M Global ‒ the premier global media hub for content, networking and intelligence ‒ invited Richard Ferraro, our Chief Commercial Officer to share our company’s vision.
Check out the video interview to learn more about how you can connect digital experiences to physical objects for next-generation mobile marketing interactions. For you to get the idea regarding the importance of the topic, we expect to reach the 1 billion threshold by 2020.
Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.
How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.
Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.)
There's been quite a lot of buzz around Beauty brands experimenting with in-store Augmented Reality experiences these weeks. But there's another related technology that gets way less attention in the media, even if it's just as exciting. It is called Image Recognition and if you are a brand or retailer, you'd better get to know it.
What are these technologies good for? As a Cosmetics brand or retailer, what kind of experiences can you create with them? How can you use it in your apps and projects? These are some of the questions we will answer in our quick guide. (Vol. 1 of the two-piece series.)
There's so much buzz around Augmented Reality experiences these days that one often forgets to talk about the amazing related technologies such as Image Recognition. To illustrate that it is far from being a futuristic, geeky niche, the industry is already worth $11.7bn.
We will show you how you can use this exciting tech to turn an unexpected asset into your marketing superweapon: your product packaging.