Product scanner apps have played a major role in m-commerce during the last few years. They allow users to engage and interact with products, catalogs, print ads or in-store signage seamlessly, providing them with valuable content and experiences in milliseconds, with no need for QR codes or special print markers.
Mobile is already influencing almost 1/3 of all in-stores sales made.
- 82% of shoppers say they consult their phones on products they are about to purchase in a store.
Welcome to the second chapter of our 2-piece series about how you can create exciting mobile experiences in industries like Beauty Retail with Augmented Reality and Image Recognition.
How does these technologies work? As a Cosmetics brand or retailer, what kind of experiences can you create with it? How can you use it in your apps and projects? These are some of the questions we address in our quick guide.
Last time, we were talking about Augmented Reality, and as we promised, it's time to talk about Image Recognition, a technology that's just as – if not even more – exciting. (Part 2 of the two-pieces series.)
There's been quite a lot of buzz around Beauty brands experimenting with in-store Augmented Reality experiences these weeks. But there's another related technology that gets way less attention in the media, even if it's just as exciting. It is called Image Recognition and if you are a brand or retailer, you'd better get to know it.
What are these technologies good for? As a Cosmetics brand or retailer, what kind of experiences can you create with them? How can you use it in your apps and projects? These are some of the questions we will answer in our quick guide. (Vol. 1 of the two-piece series.)