Catchoom Blog
Apr 21, 2017

How Mobile Engagement Can Improve In-Store Customer Shopping Experiences

As more and more customers are choosing online shopping over shopping in-store, brands need to figure out a way to add something unique to their offline purchasing experience.

Consider the reasons why a customer chooses to shop in-store over online. It’s likely that the in-store experience already offers something that online doesn’t. Perhaps it’s an offer specific to that store, or the customer service provided is worth the extra effort to travel. About 90% of all retail revenue in 2016 accounted for brick and mortar retail, so in-store shopping isn’t going anywhere anytime soon.

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