Catchoom Blog
Feb 20, 2017

A Step-by-Step Guide to Augmented Reality for Retailers

Brands and retailers find it increasingly hard to follow their potential customers through their decision-making journey, as it expands way beyond the stores and into people’s lives. Every moment the brand is contact with a consumer - every touchpoint - counts, and it might be critical to the purchase decision.

Technologies such as Augmented Reality and Image Recognition can enhance the customer experience and optimize the decision making journeys, by leveraging on emotional engagement and customer education.

This guide will show you how to implement this tech in each different step of the customer journey to create meaningful touchpoints that generate an emotional connection and reinforce the value of customer relationships with every interaction.

Jan 24, 2017

Augmented Reality in Retail: the Next Big Shift [Infographic]

Mobile is already influencing almost 1/3 of all in-stores sales made.

Why? Because these people want to make faster and smarter decisions when shopping. Augmented Reality and Image Recognition technology can be used in retailers' mobile apps to cater to these needs.

Nov 25, 2016

Which New Mobile Experiences Shoppers Want to See in Stores?

As the line between the digital and the real world continues to blur, we see a new trend in retail, where traditional brick-and-mortar and ecommerce are blending into one: a digital in-store experience.

In the US, mobile phones already influence 28% of in-store sales  and  83% of customers using their phone while shopping. Therefore, retailers should be paying attention to what these devices can add to the shopping experience they offer.

Get our Image Recognition & Augmented Reality news:

Topics

see all