Augmented Reality (AR) and Virtual Reality (VR) have been gaining traction in the retail landscape, increasingly attracting marketing spend. According to Digi-Capital, by 2021 the AR and VR market will reach $108 billion in revenue, bringing in $83 billion and $25 billion respectively. Within that market, as IDC predicts it, retail will become the No. 1 industry for AR/VR spending.
They are both two points of the same spectrum and aim to add similar value in retail, providing personalized and engaging experiences. While AR consists in overlaying digital content upon the real world, enriching it with interactivity, VR immerses users into an alternate reality, completely disconnected from the actual world.