Mobile World Congress is just around the corner —for a company like us, headquartered in Barcelona, quite literally— and we would not miss it for the world. Last year, we shared our opinion about the "AR versus VR debate", predicting that Augmented Reality will eventually outplay Virtual Reality. Since then, AR "came, saw and conquered".
In a few days we will be flying to New York City to attend the NRF BIG Show. This four day event that is happening January 15-17 at the Jacob K. Javits Convention Center, is expected to deliver insightful “Innovations, Connections and Solutions”, which is why we could not miss it.
2016 was a big year for Augmented Reality and our mission in this flagship industry event will be to demonstrate what Image Recognition and AR tech can do for retail companies.
We've already shared what makes us excited about Augmented World Expo coming to the heart of Europe this October. Time to talk about what Catchoom will bring to Augmented Reality's biggest event this Fall.
Cutting straight to the juiciest part, we will unveil a new combination of our On-Device Image Recognition and Augmented Reality mobile SDKs. Read on for a teaser of how it can help you build a new range of apps easier than before. We have a lot more up our sleeves, including sharing how agencies can build a successful white label AR and Image Recognition service with our tools, revealing recent customer success stories, and a fun AR giveaway at our expo stand.
Back in the day, the InsideAR events, organized by Metaio, gave a unique opportunity for European Augmented Reality professionals to come together and spark exciting discussions about the industry and the state of the art of the technology. Even if there are other AR/VR themed events on the old continent, we believe that many of us think back on InsideAR feeling nostalgia.
This is the gap we think Augmented World Expo can fill with AWE Europe, reaching a similar status as their US-based edition, which is a must-attend, bustling event that still manages to maintain a sense of camaraderie and togetherness among industry professionals.
Here are some reasons why we are excited about ‘Augmented Reality’s biggest event’ coming to Europe, along with some things we expect to see in Berlin this October.
This year will mark the 5th time we participate in the Augmented World Expo in Santa Clara, CA, one of the most important annual Augmented Reality events on the planet. For the enthusiasts of AR and recognition technologies like us, it always feels like a second Christmas of the year – with lots of surprises and many great friends coming together.
We can’t wait to show you some exciting new functionalities with regard to our Image Recognition and AR solutions.
We've just returned from the action-packed Millennial 20/20 summit in London, UK. Guess what (miracles can happen): it wasn't raining during the two days of the event. But that wasn't not the only detail that made our stay memorable...
It is generally difficult to decide which events to attend in the jam-packed Spring events season, but we felt that the Millennial 20/20 conference in London, UK was one that we could not miss. The two-day event (13-14th April, 2016) focuses exclusively on next-gen retail & brand experiences, summoning the most coveted retailers, companies and startups, including the likings of Farfetch, Under Armour, Pepsi, Adidas, Nespresso and co.
We're happy to announce that we're one of the few providers that were selected to give both a talk & exhibit. Read on to learn all the surprising experiences we've been preparing for the event, including our 'Scan-to-Shop' tech demo.
This year’s Augmented World Expo (AWE) – hailing the theme "Superpowers to the People" – will bring together over 200 companies to demonstrate how augmented reality, virtual reality, the Internet of Things, and wearable technologies are putting “superpowers” in the hands of everyday users.
Catchoom will be participating in AWE for the fourth time – as an exhibitor, and this time a bronze sponsor of the event. We will also be featured at the AWE press conference, along with AR training and maintenance solutions providers, ScopeAR, and near-to-eye display technologies creators and friends, Optinvent.