News & Events
Dec 10, 2013

Catchoom Performs Great in Layar's Image Recognition Benchmark Tests

Can we brag a little? We feel like this is one giant step forward the continued refinement of image capture which powers Augmented Reality so we had to share.

Layar did some benchmarking earlier this year with more than 100,000 images from real users and real campaigns, they felt that Catchoom's technology found a match in 98% of the cases. Don't take our word for it, here is what Dirk Groten, CTO from Layar had to say...

Oct 2, 2013

It's AR Meetup Time in Barcelona

You know you love Augmented Reality (AR), so here's your chance. If you are in Barcelona on 3 October, come to Augmented Reality Barcelona and hear what we have got to say about the realty of AR.
David Marimon, our CEO will be talking about image capture and recognition and how it drives AR today.
Mar 14, 2013

Catchoom Powers Layar Augmented Reality App to Activate Print Media

BARCELONA – March 14, 2013 – As print publications look for new ways to engage readers in an increasingly digital age, Catchoom and Layar are helping advertisers, publishers and e-commerce use augmented reality (AR) to increase their audiences, boost revenues and build brand awareness with a new level of two-way engagement.

Catchoom’s cloud-based image recognition technology is powering Layar, a company at the forefront of the rapidly emerging medium of AR, to connect digital information to the physical world with speed, accuracy and scalability.


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