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Mar 16, 2015

SXSW: iQ Media Launches optiQ, Partners with Catchoom

AUSTIN, Texas - Leading media intelligence company iQ media announced today the launch of a new tool that delivers unique insight into the success of a company’s paid, earned, shared and owned campaigns across television, online and social media.

This new tool, optiQ, is the first of its kind in the media intelligence space and leverages the power of iQ media’s extensive library of historical and near real-time TV content. optiQ provides in-depth analysis of what’s seen or heard on television alongside consumer behavior and engagement data, such as conversations on Twitter, shifts in web traffic, changes in sales and other important brand metrics.

Dec 10, 2013

Catchoom Performs Great in Layar's Image Recognition Benchmark Tests

Can we brag a little? We feel like this is one giant step forward the continued refinement of image capture which powers Augmented Reality so we had to share.

Layar did some benchmarking earlier this year with more than 100,000 images from real users and real campaigns, they felt that Catchoom's technology found a match in 98% of the cases. Don't take our word for it, here is what Dirk Groten, CTO from Layar had to say...

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