News & Events
Mar 16, 2015

SXSW: iQ Media Launches optiQ, Partners with Catchoom

AUSTIN, Texas - Leading media intelligence company iQ media announced today the launch of a new tool that delivers unique insight into the success of a company’s paid, earned, shared and owned campaigns across television, online and social media.

This new tool, optiQ, is the first of its kind in the media intelligence space and leverages the power of iQ media’s extensive library of historical and near real-time TV content. optiQ provides in-depth analysis of what’s seen or heard on television alongside consumer behavior and engagement data, such as conversations on Twitter, shifts in web traffic, changes in sales and other important brand metrics.

Topics

see all